How did this come about? A future client recently contacted me. He started the conversation with “Hi, my business isn’t growing. I need flyers. How much?” I replied with a number of questions. Long story short, his business sent the impression that it was operating out of his shed.
A Sunday arvo with a whole lot of coffee has lead to the following.
10 things that your business is potentially doing wrong, and you didn’t even know about it
10: Marketing/advertising when work is quiet
It’s human nature. If we have lots of work on, priority is to complete that work before looking to generate the next rush. How ever, your marketing does not turn into clients over night. Market your business whilst busy, therefore the clients will slowly come in as you’re completing your current jobs.
This avoids you sitting around and scratching your head, when your current rush dies down
9: Using an @hotmail or @gmail account
8: No Website, or even worse… A FLASH WEBSITE !
Networking with potential clients is always done on the go. You don’t have all the time in the world to give them a rundown of your services, testimonials, show them photo’s etc. “Hi, I’m Jimbo. I supply bricks to construction companies, and suppliers around Australia. Check out my website. Jimbosbricks.com.au” and you’re done! They want specifications, photos, services and so on, they jump on your website. If you run a business and you don’t have a website, you may as well go work for your competitors.
Why is flash a disaster? We all know that things are done on the go these days. The majority of smart phones don’t support flash. Isn’t that convenient?
7: Not leaving an impression
When you’ve met a potential client, they don’t tend to remember names, numbers, emails, websites & so on, off the top of their heads. Leave an impression. Let them walk away with something. The easier you are to contact, the more work you’ll generate.
Here’s some food for thought. If you say “I don’t have a business card, but jump on my facebook page or website”, you’re making it more convenient for them to shop around and find your competitors online. Give them a card, and they won’t need to jump online to contact you.
6: Investing time into the wrong things
Without trying to sell myself too much, you’re not a designer. Microsoft Clip Art does not look good on your flyer or logo. You’re better off investing your time in what you do best, and letting the professionals tackle what they do best.
Don’t sell your services at 80% because you’re strapped for time. Quality is money, as is time. Seriously, use a graphic designer. We’re trained to communicate through imagery and typography design. We don’t just make things look pretty
5: Not building relationships & friendships
Don’t be a robot. Show some character. Show some passion. Let your client know that you love what you do. Building a working relationship is the number 1 investment that your business can make. It will help you in the long run. You haven’t only gained a client for life, but you’ve gained a client who will refer you to others down the track.
4: Hitting the wrong market
Let’s face it. If you’re advertising your new dental product, which will be used by leading dental clinics in Australia, you won’t be handing out flyers in Schools. I can’t stress this enough! Flyer impressions don’t generate business if they’re in the wrong market. 1000 flyers handed to the right audience will generate more than 100,000 flyers in the wrong audience.
3: Inconsistent Uniform
There’s a few perks with uniform. You don’t only send a professional vibe, but you’re basically advertising your business in public. Are your workers on their lunch break or grabbing a coffee from the local café? Between you and I (and everybody else reading this) they’re basically a walking billboard! Whack your logo on them!
2: Lacking quality
Sure, print your business cards at home. It carries the same info doesn’t it?
You cannot compromise quality in business. If you’re always looking for the cheapest possible option, then you’re what’s holding your business back. You may offer the same services, but your clients will go somewhere that carries more pride
1: Inconsistent Branding
This hurts. There’s no other way to say it. If your logo has red, grey and beige in it, then why are your flyers yellow? Why are your cards blue? Why is your logo made up of circles, but there’s not a single circle on your cards?
Branding is powerful! You’ll see a Coca-Cola billboard from Miles away, and you’ll know it belongs to coke without having to read it. Your brand is your business’ identity! If you woke up and looked different every day, how would you honestly feel about that? Putting aside that it would be cool for the first week.
Give your business it’s own image. Let the elements of your logo carry through your business cards, letterheads, facebook ads etc..